Driver Development

Single Day or Single Purpose

HONR the drive offers two levels of driver development.

We offer Telemetry Based Private Coaching on a single track day basis - to our knowledge, we have developed the only portable video/data acquisition system in deployment globally that can pull driver input and car data telemetry from any modern road car the same way we would be able to from a professional racing car - again, not requiring any hard-wired install. This allows us to analyze your driving in a more nuanced and educated way, providing much more value to you as a driver who is interested in both performance and safety.

We also offer full turn-key driver development and career management services we cheekily call the Zero-to-Hero Program. Of course we only mean “zero” in terms of professional racing experience because in the rest of your life, you have already achieved significant things. We could also mean “zero” in terms of the free time you have to plan and organize everything yourself to fulfill your dream of racing cars professionally. That’s where we come in.

Single Day Telemetry Based Private Coaching

Our private coaching is primarily geared toward serious driving enthusiasts wanting to improve their driving skills in their road cars for both increased performance and safety. However, the service is also available to anyone wanting to drive their race car more proficiently. Experience level is irrelevant. All facets of high performance driving can be covered as is typical when working one-on-one with our Founder, Daniel Ehrlich. In addition to Daniel’s understanding and mastery of the craft, our detailed video and data analysis can facilitate a much more meaningful conversation around your driving and any opportunities for improvement that are uncovered. The telemetry data we collect gives us a much more nuanced look into your driving technique than GPS based devices like the AIM Solo2 or Garmin Catalyst. Coaching can be arranged at any track around the world. Tracks located in Florida are preferred.

Costs vary by location and services. Prices start at $700 per day for coaching services only. Costs can include sign-up fees for track days or track rentals. Help arranging track day insurance can be provided. Members of The Motor Enclave should book Daniel through the club unless desiring to work at another track.

System Specifications and Capabilities:

  • In-car video (utilizing 2+ cameras)

  • In-car lap timer with delta to best lap

  • 25hz GPS positioning signal

  • 50hz OBDII data signal/Remote CAN-bus messaging

  • Custom CAN-bus data channel logging

  • Data analysis using Circuit Tools, Race Studio 3 or Motec i2 Pro

  • Typical data channels logged: throttle position; brake pressure; steering angle; vehicle speed; wheel speed

Zero-to-Hero Driver Development and Management

Life is a search for meaning. Full stop.

We don’t race for the adrenalin. We don’t race because we’ve got screws loose. We don’t race to escape. We race to know we’re alive!

Racing cars is a very unique venture within the scope of human experiences. It’s a mirror that reflects back to us exactly what we’re made of. It forces us to dig down deep and confront ourselves in ways that few experiences on earth can. It challenges us again and again, no matter our level of experience or mastery. Its a test of our self vs our self.

HONR the drive offers a very unique opportunity to work with a team of experienced professionals to guide you from wherever you are now in your racing career, to where you want to go. Maybe you have never raced competitively. Maybe you’ve already dipped your toe in. Either is ok. If you have the desire and the budget to achieve your dream of mixing it up with the best in the world, we can take you there. Full send.

The HONR the drive Zero-to-Hero program will provide you with a single price, all-inclusive, driver development and racing program on a year-to-year basis based on your goals and race readiness. Racing schools are great, and often necessary, and they can help you get your racing license, but they won’t make you into a racing driver. We should know - Daniel has been both a student and a coach at the two best racing schools in North America. Becoming a racing driver requires personal attention from those with the mind and the skills of a racing driver. We will work with you personally to guide you along your own journey.

Our Zero-to-Hero program is only available to a few clients at a time, so contact us immediately if you have the desire to become a racing driver.

HONR has also partnered with Blayze Coaching to provide world-class coaching before, during, and after your events.  Blayze works with professional racecar drivers in IMSA IndyCar, and other professional series to bring in a professional racecar driver as your personal coach.  This can equate to speed and safety that are vital in high consequence moments such as those HONR the drive can open up for you. Not to mention the fun of working with personalities that you might have seen on TV. Blayze coaching can be utilized as an add on to any HONR the drive single day coaching booking as well as more extensive Zero-to-Hero driver development programs.

Coaches

  • Michael d'Orlando

    2023 USF Indy Pro 2000 Driver

    2022 Cooper Tires USF2000 Champion

  • Nicholas d'Orlando

    2023 Cooper Tires USF2000 Driver

    2021 Formula Race Promotions F1600 series Champion

  • Dion von Moltke

    2013 Daytona 24hrs Class Winner

    2x Sebring 12hrs Class Winner

  • Oliver Askew

    2022 Formula E Driver | 2021 Indycar Driver

    2019 Indy Lights Champion

  • Ricky Taylor

    2x IMSA Prototype Champion

    Winner: Daytona 24hrs, Sebring 12hrs, Petit Le Mans

  • Spencer Pigot

    2023 Indycar Driver

    2015 Indy Lights Champion